Cut checkout drop-off and “where is my parcel?” calls with timed SMS/WhatsApp triggers.
Bangladesh buyers live on mobile messaging—not email inboxes. Automate incomplete checkout recovery, order confirmation, courier tracking (In Transit Bangla home Out for Delivery Bangla home Delivered), and post-delivery review requests. Use WhatsApp as primary channel with SMS fallback and a branded tracking page on your domain.
Pair messaging with Courier Auto Entry for live status triggers and COD return reduction to cut RTS. Bangla guide: Notifications automation. Hub: English WooCommerce guide.
Standard WooCommerce email notifications open at low rates on mobile-first traffic. WhatsApp open rates often exceed 90% for order updates; SMS still wins for OTP and fallback when WhatsApp is unavailable. Merchants who rely on email alone lose incomplete recoveries and repeat “where is my order?” support tickets.
A single rules engine should route events—Incomplete, Processing, Shipped, Out for Delivery, Delivered, Returned—to the right template and channel. That keeps brand voice consistent whether the customer ordered from Facebook, Instagram, or your store.
Before you scale ads on Facebook Ads guide, fix post-click experience: fast checkout, fraud filters (BD Fraud Checker), and reliable notifications so paid traffic converts and receives parcels.
Bangladesh incomplete checkout rates often reach 60–70%. Default WooCommerce saves nothing until Place Order—so you lose the customer who typed a number but got distracted. Smart recovery saves name/phone in real time, waits 5–15 minutes, then sends a WhatsApp or SMS with a one-tap finish link.
Sequence example: Message 1 (10 min, WhatsApp)—“Hi [Name], you left [Product] in checkout. Complete in two taps: [recovery link].” Message 2 (2 hours, optional)—small incentive such as free delivery code if margin allows. Recovering 15% of 1,000 incompletes at ৳1,000 AOV adds ৳1,50,000/month without new ad spend.
Keep sequences short (1–2 touches) to avoid spam reports. Respect quiet hours and dedupe if the customer completes the order between messages.
Instant confirmation after Place Order reduces anxiety and wrong-number disputes. Include order ID, product summary, COD amount, delivery area, and support contact. If you use OTP at checkout (Fake Order Protection), confirmation reinforces that the order is real and queued for verification.
For yellow-zone numbers, confirmation can note “Our team may call to verify”—so the customer expects a call instead of ignoring it. Green-zone repeat buyers get a shorter confirm and faster path to Courier Auto Entry.
Admins on the road should approve holds from Mobile app guide so confirmation and courier booking are not delayed until someone opens a laptop.
When courier webhooks update status, sync WooCommerce and notify automatically. In Transit: parcel left hub—send tracking link. Out for Delivery: rider en route—ask customer to keep COD cash ready and answer calls (cuts customer-unavailable returns; see COD return reduction). Delivered: thank-you plus optional review ask in 24–48 hours.
Dynamic tags: customer name, order ID, product, COD amount, courier name, tracking URL. Templates must match what the rider will collect—COD mismatches create refused deliveries and support loops.
Connect API booking first via Courier Auto Entry so tracking IDs exist before messaging fires. Manual booking without stored IDs breaks automation.
Route WhatsApp Business API (or approved provider) as primary for rich links and read receipts. If WhatsApp fails or the number is not on WhatsApp, fall back to SMS within minutes—not hours. Log every attempt: sent, delivered, failed, reason.
Central wallet and DND windows protect deliverability. Dedupe prevents double Out for Delivery alerts when couriers ping status twice. Short links with your domain build trust versus generic URL shorteners.
OTP and transactional messages may need separate sender IDs per local rules—keep marketing blasts off the same route as order alerts.
Sending customers only to a courier’s third-party site leaks brand and upsell opportunity. Host a track page on your domain (e.g. yourstore.com/track-order): customer enters order ID + phone, sees live status pulled from courier sync.
Add related products, support chat, or campaign banners on that page—merchants often see 5–10% extra interest without additional ad cost. The page also deflects repetitive inbox DMs after you promote it in every shipped message.
SEO and ads alignment: clean on-site experience supports Facebook Ads guide conversion quality and reduces refund of ad spend into support labor.
After Delivered, trigger review requests on WhatsApp/SMS. Route 4–5 star feedback to public channels; route 1–3 star to private support first. Optional small coupon for next COD order builds repeat LTV.
When status is Returned, notify ops and optionally send a polite message with support link—some RTS is fixable address issues, not malice. Tie return spikes to COD return reduction playbooks and fraud checks on BD Fraud Checker.
Start on Pricing: connect WooCommerce, enable courier sync (Courier Auto Entry), configure templates, test one order end-to-end. Bangla walkthrough: Notifications automation. Full 30-part context: English WooCommerce guide.
When a phone is saved, wait 5–15 minutes then send WhatsApp/SMS recovery. Mobile alerts: Mobile app guide.
In Transit, Out for Delivery, Delivered—especially Out for Delivery to cut returns. Courier: Courier Auto Entry.
WhatsApp primary, SMS fallback if undelivered—balance reach and cost.
24–48 hours after Delivered; route 1–3 stars to private support.
Yes under English WooCommerce guide. Bangla: Notifications automation.
Pricing → enable templates → sync courier webhooks → test one order.